Familia Torres verwacht de omzet te verhogen met 7% in 2024. Het wijnhuis zal ongeveer 6 miljoen euro investeren in een alcoholvrije winery om koploper in de categorie nolow te blijven.
Lees verder in het Engelstalige persbericht:
Familia Torres expects to close the year with a 7% increase in its consolidated sales of wine and brandy compared to 2023. This growth in volume is attributed to wines and spirits made both in its Spanish wineries and in its Chilean winery, where they have registered a double-digit increase. The countries where sales have grown the most are Canada, Denmark, Switzerland, the United States, China, Lithuania and Cuba.
Among the brands that stand out in 2024 are Celeste, Torres 10 and its Chilean wines. As for sales of wines and spirits made in Spain, exports have grown by 6% in volume while in the domestic market the growth is 10%, thanks mainly to the increase in sales in the food channel (which has been 14%) and the increase in customers in the restaurant industry, favored by a good tourist season.
Familia Torres sells its wines and spirits in more than a hundred countries, and as a result, once again, the winery has been considered The World’s Most Admired Wine Brand according to the magazine Drinks International. Familia Torres’ launches of this 2024 include the range of Lost Vines wines aimed at a younger audience, which has been presented in Spain, as well as the Scotch whisky Liathmor, with which the winery has debuted in this category.
The Natureo range of dealcoholised wines maintains the upward trend of recent years and faces 2025 with an expected growth in value of 20%. Familia Torres was a pioneer of non-alcoholic wines in Spain and today is the world leader in this category. Its objective is to continue leading this category and for this reason it will invest a total of about 6 million euros, between 2024 and 2026, for the building and start-up of a new non-alcoholic wine cellar at its facilities in Pacs del Penedès.
Specifically in 2025, Familia Torres will allocate about 3 million euros for this purpose, this being the largest investment planned for next year. The winery will also continue to invest in climate change adaptation and mitigation measures, such as the installation of irrigation on its farms in Catalonia, the planting of trees in Chile and the installation of photovoltaic panels. Another highlight is the technological investment related to a project to migrate Familia Torres’ SAP software to the cloud.
According to Miguel A. Torres, President of Familia Torres: “Despite the constant challenges facing the global wine sector, we are satisfied with the company’s good performance this year, thanks to the efforts of our more than 1,000 employees.”
