Familia Torres is door professionals uit de wijnsector uitgeroepen tot ‘s werelds meest bewonderde wijnmerk van Drinks International. Het familiebedrijf Penedès is voor de 6e keer eerste geworden in de twaalf edities van deze prestigieuze wereldwijde ranglijst en blijft bovenaan de lijst van Most Admired Wine Brands in Europe’ staan.
Lees verder in het Engels:
Familia Torres has been voted The World’s Most Admired Wine Brand by professionals of the wine sector, according to the ranking published in the special supplement of Drinks International. The family-owned Penedès winery has come in first for the 6th time in the twelve editions of this prestigious global ranking and continues to top the list of ‘Most Admired Wine Brand in Europe’.
The World’s Most Admired Wine Brands ranking is based on surveys sent to more than 2.000 professionals (wine buyers, sommeliers, wholesalers, bar owners, Masters of Wine, wine writers, educators and other wine specialists) from all over the world, who are asked to name the five wine brands they most admire, considering factors such quality and consistency of the wine, the price to quality ratio and the strength of the branding and marketing.
According to Drinks International’ Editor Shay Waterworth, the aspects most mentioned by participants in the survey when voting for Familia Torres are “the winery’s focus on quality and excellence across a variety of labels and regions, the way the winery combines tradition and innovation and its pronounced environmental commitment”. And he adds: “The consistent success of Familia Torres demonstrates their popularity within the wine trade. Not only do they produce world class wines, the company is also leading the charge on the sustainability front which sets a wonderful example to producers all over the world.”
According to Miguel Torres Maczassek, General Manager and member of Familia Torres’s fifth generation, ““Having been chosen ‘World’s Most Admired Wine Brand’ for the 6th time in 12 years fills us of course with great pride and satisfaction. Especially after 2 years of Covid and “Post Covid”, this is great news and an enormous recognition for all the extraordinary work, dedication and focus on excellence by our team, distributors and family members.”
See the full list of The World’s Most Admired Wine Brands 2022.
About Familia Torres Torres.es
Familia Torres founded its winery in Vilafranca del Penedès in 1870, 150 years ago, but its roots in the winegrowing traditions of Penedès date back to the 16th century. Every generation has passed on its passion for wine culture from parents to children, a passion built on a deep respect for the Earth and tradition, as well as a belief in innovation. Today the focus of the fifth generation is on making wines from exceptional vineyards and historical estates, as well as on recovering ancestral varieties as a way of adapting to climate change. Since 2008, Familia Torres has taken active steps to combat the climate emergency, implementing adaptation and mitigation measures to reduce its carbon emissions. Familia Torres has a historical connection to Penedès, Conca de Barberà, Priorat, and Costers del Segre, but now its presence extends to vineyards and wineries in preeminent Spanish wine regions – Rioja, Ribera del Duero, Rueda, and Rías Baixas – and in Chile and California. Familia Torres is a member of Primum Familiae Vini, an association representing 12 of the oldest and most prestigious wine families in the world, and it is the founder of International Wineries for Climate Action, which promotes the decarbonization of the wine sector.