Het hele jaar Dry January? | Het ISWR heeft er ideeën over

Volgens het ISWR is Dry Januari populair. Er wordt in het algemeen al minder alcohol gedronken, maar wel beter, en dry Januari is een opmaat voor een gezondere leefstijl met minder alcohol voor het gehele kalenderjaar. Overigens vroeg KVNW-presentator Henrico van Lammeren aan de honderden aanwezigen van de wijnbranche op het symposium wie er een dry jnauari had gehad, en niemand stak zijn vinger op.

Het persbericht meldt het volgende:

Dry January may have ended last week, but new research suggests the movement is the start of a wider health and wellness trend that is gaining traction across the world, providing new opportunities for the global beverage alcohol industry.

As consumers increasingly look for ways to reduce their alcohol intake, a comprehensive new study just released by the IWSR, the leading authority on data and intelligence of the global beverage alcohol market, offers an in-depth analysis of the growing low-alcohol and no-alcohol categories. The IWSR Global Opportunities in Low- and No-Alcohol report examines market sizing by volume, key players in the industry, on-trade analysis, product innovation, and important consumer trends.

“The ‘Dry January’ movement isn’t new, but one of the reasons we’ve heard so much more about it this year is the broader trend that points to consumers’ increased interest in physical and mental health. And that’s creating an interesting shift in consumer preference for low- and no-alcohol beverages, outside of soft drinks,” said Mark Meek, the IWSR’s CEO. “For leading producers of beverage alcohol, this obviously presents considerable opportunity to develop new products, claim their share of the category and ultimately grow revenue.”

The IWSR’s study indicates that at present, the low- and no-alcohol sector is poorly served, with few clear category leaders. Though forecasted to grow significantly, overall the current marketplace for low- and no-alcohol products is still small in most parts of the world. In the UK, for instance, low-/no-alcohol brands represent only 1.3% of the country’s total beverage alcohol market. In the US that number is even smaller at 0.5%. Nonetheless, research indicates that consumers are actively looking to reduce their alcohol consumption and they universally support the notion of low-/no-alcohol beverages if they can find products that meet their taste expectations.

Most bars and restaurants around the world that were surveyed by the IWSR for this forward-looking study offered non-alcohol beer, while non-alcoholic wine was notably absent. (Non-alcohol beer is growing rapidly, at the same time that low-alcohol beer volumes are declining.) Bartender attitudes towards low- and no-alcohol products varies widely by market as well. In almost all markets, the IWSR’s research shows that the off-trade channel (beer/wine/spirits retailers) offers significantly more selection of low- and no-alcohol products than bars and restaurants.

Bron: ISWR Drink Market Analysis www.iswr.com

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